Leap Inbound can create, monitor, split test, analyze and optimize your PPC campaigns to be PROFITABLE!
What is PPC?
PPC stands for Pay Per Click, it is a online advertising tactic that allows advertisers (you) to create and show text and image ads all over the internet and only pay for the ads when a user clicks on your ad.
Sounds awesome right? It certainly can be a great way to bring in a ton of highly targeted visitors to your site. However without the proper skills and knowledge of PPC platforms and tactics your campaign will lose money.
PPC platforms such as Google ads and Facebook ads are extremely complex and offer advertisers and incredible amount of options and control when it comes to managing, analyzing and optimizing campaigns. For the average business owner or in house marketer this can be overwhelming to say the least. Becoming proficient with these platforms requires a serious commitment. The learning curve is very steep. The dangerous part about PPC is that almost anyone can set up a campaign and run ads, but to create a profitable campaign takes time and skill.
Advertisers that are serious about PPC hire agencies Like Leap Inbound to manage their campaigns.