Inbound Marketing

What is Inbound Marketing?

Inbound Marketing is a highly effective strategy that makes your business more visible to your customers.  These stratgies include SEO, content marketing, Social media, email, Local SEO and more. The goal of inbound marketing is to bring customers to you organically by being there when they are looking for your services.  Traditional outbound marketing is basically trying to sell  ro inform people of your services when they may not need them.  Aside from being less expensive inbound marketing is a long term strategy that yeilds a much higher ROI then outbound marketing. 

Why Should I invest in Inbound Marketing? 

There are to many reasons to explain so check out our tid bits below.  Think of it this way:  If you want to remodel your kitchen you are not going to wait around for a contractor to contact you and pitch their business to you.  You are going to go online a research prices, and businesses that provide those services. If your company is not visible and does not present itself well online you are going to miss a lot of opportunities.  Ask yourself- wouldn’t it nice if customers came to me instead of me chasing down business? 

Here are a few more tidbits about inbound marketing you should know.

1. Inbound tactics generate 54% more leads than traditional outbound marketing. (HubSpot)
2. Inbound marketing costs 62% less per lead than traditional outbound marketing. (HubSpot)
3. The average company saves $12,000 per year by investing more in inbound vs outbound. (HubSpot)
4. 86% of people skip television ads. (Marketing Sherpa)
5. 44% of online shoppers begin by using a search engine. (Interconnected World)
6. 80% of people ignore Google-sponsored ads. (Search Engine Land)
7. SEO leads have a 7x higher lead to close rate than outbound leads. (Search Engine Journal)
8. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI. (HubSpot)
9. 46% of people read blogs more than once a day. (HubSpot)
10. 80% of business decision-makers prefer to get company information in a series of articles rather than an advertisement. (Content Marketing Institute)
11. B2B marketers that use blogs generate 67% more leads than those that do not. (HubSpot)
12. 77% of buyers are more likely to buy from a company if its CEO uses social media. (War of Words)
13. Social media has a 100% higher lead-to-close rate than outbound marketing. (Hubspot)
14. Content marketing produces 3 times more leads per dollar. (Kapost)
15. Display ads have an average click-through rate of 0.1%. (Smart Insights)
16. Five out of six millennials connect with companies on social media networks. (SDL)
17. Only 1% of millennials say a compelling advertisement would make them trust a brand more. (Elite Daily)
18. 33% of millennials selected blogs as their top media source. (Elite Daily)
19. Fewer than 3% of millennials say traditional media influences their purchasing decisions. (Millennial Branding)
20. 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. (Millennial Branding)
21. 80% of business decision makers prefer to get information in a series of articles versus an advertisement. (Exact Target)
22. 61% of consumers say they feel better about a company that delivers custom content and are also more likely to buy from that company. (Custom Content Council)
23. 178% of small businesses attract new customers through social media. (Relevanza)
24. 34% of all leads generated by marketers in 2013 come from inbound marketing sources. (HubSpot)
25. Inbound practices produce 54% more leads than traditional outbound practices. (HubSpot)
26. 54% more leads are generated by inbound than by outbound. (HubSpot)
27. Brands that create 15 blog posts per month average 1,200 new leads per month. (HubSpot)
28. Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages. (HubSpot)
29. Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. (HubSpot)
30. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Forrester Research)

Getting ready for Inbound Marketing

Here are a few steps we take to onboard our marketing customers and a few things you should be ready to do on your end.  Communication between us and our clients is one of the keys to a succesfull inbound campaign.  


Getting to know you. 

We need to know all about your company. How it operates, your current marketing strategies, who are your customers, how your sales funnel works, what are your streangths and weaknesses.  Plan on talking to us often or if you are close to Charlotte a lunch or 2 might be in order. 


Research, Research, and More Research

We will research your industry and identify market leaders and trends.  We will do extensive research on your competators. This will include evaluating thier business, products, prices and especially thier online presence.  This is key to crafting a strategy that can be exicuted succesfully. 


Crafting the plan

After we research your business, industry and competators we can determine your businesses shortcommings and also find where there may be some opportunities for quick growth.  Together we will create a strategy and set some long terms and short terms goals for you campaign. 



This is where the rubber hits the road. We will go to work creating content, doing SEO and putting the plan into action.  



Each Month we will analyize your sites traffic and SERP rankings. We provide ranking, traffic and work reports each month. 


Evolve and expand

Using the data we gather each month we can determine what is working and what needs to be changed. Your campaign should evolve and grow over time.  

Contact us, if your ready to grow your business. 

Contact us and lets discuss your business and goals. or jump to our discovery form so we can really dig into your project.